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We will keep you updated on the development of Alary, and you will be among the first to be notified when the product is ready for the market.

About Alary™

Alary means «wing-shaped» and refers to the nostrils, «the alar part of the nose».

Alary opens up the narrowest part of the nose and prevents the nostrils from being pulled inward when airflow increases during exercise. This allows for 100% nasal breathing during intense physical activity.

Feedback during the testing phase indicates increased breathing comfort, less irritation in the airways from cold winter air, reduced dryness in the mouth, as well as lower heart rate and breathing frequency at the same load on the treadmill compared to mouth breathing.

Nasal breathing provides health benefits and can lead to increased breathing comfort, enhanced O2 uptake in the lungs, and potentially improved endurance and performance.

What the testers say

“An absolutely fantastic product! I’m placing an order for myself and several others in the jogging group.”

Marius (40)

“A pretty fantastic experience. I can run up hills with my mouth closed. Free breathing. I have to bring this on every run. It makes a real difference!”

Angelica (50)

“Wow, that’s quite a difference. I’ve never been able to breathe like this before! I feel young again!”

Gregor (68)

“This is the first time I’ve been able to do interval runs with my mouth closed!”

Lars (42)

“I can now increase my speed even more on runs without getting more tired.”

Jan (76)

“This has to be a game-changer in endurance sports! Quite interesting, because you feel an immediate effect.”

Per (46)

Who are we?

Oddvin Bjørge

ENT specialist and surgeon at Bjørge ENT in Ålesund and Aleris Stavanger. Working in the ENT field since 2005, specialist certified since 2010. Previous background from, among others, Haukeland University Hospital in Bergen and as a senior consultant at Ålesund Hospital. Main interest in nasal and sinus conditions.

Håvar Løseth

ENT specialist, specialist in facial plastic and reconstructive surgery. ENT contract specialist in Oslo, senior consultant at Christiania Clinic, Sandvika. Former head of department at Lovisenberg Diaconal Hospital, Oslo. Course instructor, nationally profiled and a great resource person in nose, nasal surgery, and nasal breathing.

Cecilie B Dyb

Master in international business management. Background in marketing and category management at Marks & Spencer and Unil/Norgesgruppen. Over 20 years of experience in FMCG retail and e-commerce in Norway and England/USA. Project management from idea to market, innovation management, marketing, commercialization, supplier negotiation.

Get updates

We will keep you updated on the development of Alary, and you will be among the first to be notified when the product is ready for the market.