Our Story

The idea behind Alary® came to life while our founder Dr. Oddvin Bjørge treated patients as an Ear-Nose-Throat specialist and surgeon. With 20+ years experience from hospitals in Norway, he had seen the need for a product that could help people optimize their breathing, especially during exercise.

He made the first prototype in his own ENT clinic in Ålesund, Norway, and won a prestigious competition for entrepreneurs called Næringsteft based on his prototype only.

During this process he created a strong team with colleague Dr. Håvar Løseth, also a specialist and surgeon with 20+ years experience in the fields of ENT and plastic surgery.

With help from Norwegian industrial designers at Inventas AS in Trondheim, Norway, we are now able to present a product that will give you instant free breath: ALARY®